Video game journalism vs mainstream media: When worlds collide

(This was an essay I wrote for my journalism MA and actually got a good mark on so I thought I’d post it up here. I still hate academic writing…)

The video game industry is a different entity to most, as a niche interest it has been kept out of mainstream media for the most part. In this essay I will be comparing media coverage in the video games industry and mainstream media, looking at where they overlap and the different styles of reporting seen in both. I will be using the GamerGate controversy as a specific case.

The niche interest in gaming comes from a social stigma associated with geeky interests. Cohen (2015, p12) argues that “science fiction/fantasy fans, card-carrying members of a wider geek culture, may be socially accepted for their ability to accomplish different tasks, but they are simultaneously stigmatized as being physically ugly and socially undesirable.” Kowert et al (2014, p141) argues that “the stereotype of online gamers revolves around four themes: (un)popularity, (un)attractiveness, idleness, and social (in)competence,” which may contribute to the fact that video games are mostly a niche interest that is not seen in mainstream media. In fact, Kowert et al (2014, p141) argues “online gaming has become an activity associated with a highly specific, caricatured, and often negative image. This ‘‘stereotype’’ has permeated the collective consciousness, as online gamers have become common caricatures in popular media.” The video games industry is a fairly new one, only emerging in the last few decades, and so video game journalism is also relatively new when compared to mainstream journalism.

The biggest difference between mainstream media and game journalism is that game journalism has very little in print. We have magazines such as PC Gamer, Official Xbox Magazine and Game Informer Magazine, but the majority of game journalism happens online. This is perhaps not too surprising, as the video game industry relies on technology itself, and online gaming has become a central point of the industry. This means that most gamers, the target audience for game journalism, will be comfortable using the internet and perhaps more comfortable with online content than with print. Often, news in the video game industry is kept to sites such as IGN Entertainment, Kotaku or PC Gamer, or it’s left to bloggers and other citizen journalists.

Citizen journalism plays a very large part in the video game industry. With the widespread availability of the internet, everyone has a voice and a means to publish their own articles. Briggs (2010), argues that “blogs are no longer an extra feature on news Web sites. They have become the cornerstone of coverage for news organizations of all sizes. Blogs are also powering a growing wave of independent-journalism start-ups” and Robinson (2006, p843), argues that “online news has the potential not only to bring citizens a more comprehensive version of the day’s news, but also to empower them to take an active part in the day’s journalism.” This, combined with the way the target audience is comfortable to read news online, means that these niche news outlets do not need to provide print and are able to provide a purely online service. However, we see a wide number of independent publishers and other citizen journalists who spread news in the gaming industry, ranging from bloggers to YouTube content creators, usually specialising in one game or aspect of the industry. This is backed up by work by Carpenter (2008, p541) who argues that “online citizen journalists may concentrate their efforts on one or a few issues, rather than focussing on an institution as a whole.” Nah et al (2015, p412) argues that “online journalists tend to be favorable toward the adoption and use of USS as they advocate diverse perspectives and opinions in their news production,” however this seems to vary from publication to publication. Taking two publications that specialise in video game and entertainment media, IGN Entertainment and The Escapist, the majority of IGN’s content appears to be produced by journalists who are a part of IGN, whereas The Escapist welcomes a lot of user generated content onto its website.

Most of the time, an item of news in the video game industry is kept to these specialised publications. For example, a recent article on The Escapist1 about Hearthstone developers wanting to be more open with the community, but worry about harassment, is newsworthy within the video game industry, also being reported on other specialist publications such as Kotaku2, but you don’t see this in a mainstream media publication. This could be because entertainment news is not that important to people and generally doesn’t affect the day to day lives of most, so it would not be beneficial to people to see this news in the mainstream media that generally focusses on “important” news. However, sometimes an item of news in the video games industry finds its way onto mainstream media. One particular example of this is the GamerGate controversy.

In the summer of 2014, #GamerGate brought the spotlight of mainstream media to the video game industry. It started as an attack on Zoe Quinn, a female game developer who made Depression Quest, when her ex-boyfriend at the time claimed that she had an affair with journalist Nathan Grayson to secure positive reviews for her game. However, it soon exploded into a wide attack on women in the video games industry, be they critics, journalists or developers, with some of the main targets being Brianna Wu, a feminist game developer, and Anita Sarkeesian, creator of the Feminist Frequency series which criticised sexism in video games. Mortensen (2016, p10) argues that “there are several parallels between GG and hooligans. Like the football hooligans, these gamer fans organized into groups and were ready to attack the other team. Like hooligans, they appeared to join the fight for the thrill, not because they always believed their actions would be the best persuasive tactics,” perhaps showing that the abuse thrown about on the internet was not the genuine arguments of misogynists, but more of an echo chamber of people hurling abuse about because there were no consequences. The internet allows for anonymity and gives everyone a voice, which can be both positive and negative, as Mortensen (2016, p13) also argues that “GG demonstrated how complex game culture is. It is a child of the Internet, and gamers cannot be distinguished from the users of other social media. GG’ers were channers, tumblerinas, and redditors. They produced endless videos and live streams. They used Facebook and wrote blogs. Twitter was full of them, and they used tools that enhance Twitter: TwitLonger for when you need more than 140 signs and Storify when tweets need to be organized and structured. Through this variety and very visible exploitation of weaknesses in the different systems, GG taught us how technology designed for increased openness can be utilized to create echo chambers and to silence opposing voices.”

Reddit is a huge example of where the internet can become a hub for citizen journalism, as argued by Massanari (2015, p2) saying it is “a unique platform for user-generated content, and controversial role as a site for citizen journalism.” A lot of news within the video game industry does actually originate from Reddit, where both official sources such as game developers or company spokespeople can share information and announcements, but also serves as a platform for leaked information to be shared to the masses. However, the freedom and anonymity gives a zero-consequence platform for harassment. Reddit itself can devolve into harassment due to the nature of the internet, as argued by Massanari (2015, p13) who said “given the fluid, permeable nature of the Internet, it is important to understand how these kinds of interactions on Reddit are also reflective of and influenced by other platform cultures. Toxic technocultures propagate precisely because of the liminal and fluid connectedness of Internet platforms.” 4Chan, another popular internet message board, has “forums on the site, which rely on semianonymous posting, are a haven for gore threads, misogyny, racism and white supremacy, homophobia, transphobia, violent fantasies, and those who refuse to acknowledge that engaging with and promoting such content can have serious consequences,” according to Poland (2016, p142), reinforcing this feeling that the anonymity allows people to post anything without any thoughts of serious consequences.

Gamergate was a result of this zero accountability internet posting, and the level of harassment is what attracted the attention of the mainstream media. Harassment happens all the time on the internet, but #GamerGate was far more widespread and serious than typical forum harassment. Sarkeesian was forced to flee her home after being her personal details were leaked on the internet through what is known as “doxxing” and she received multiple death and rape threats, and she was not the only woman to receive such threats amidst the chaos of #GamerGate. Other women who were either doxxed or received other serious online harassment included Felicia Day, an actress in Supernatural and Buffy the Vampire Slayer, Zoe Quinn, who was the first to receive such harassment, and Brianna Wu, creator of Revolution 60 and outspoken feminist game developer. Men who spoke against GamerGate did not receive the same level of harassment, with former NFL star Chris Kluwe both actively speaking out against the movement and simultaneously not receiving any threats or dox attempts, which he also calls the harassers on.

The coverage of this varied wildly. We saw the Guardian cover the controversy, as a mainstream media organisation, in quite a lot of depth with multiple articles around the event. We saw the Guardian publish articles following the event through 2014, some related follow up through 2015, and even continued through 2016, linking the GamerGate movement with one of its more vocal supporters, Milo Yiannopoulos3, to the rise of conservative politics and Trump’s election4. The Guardian coverage focussed on the ruined lives and the deplorable harassment messages, as well as the overarching situation, recounting what had been said to who. The Guardian interviewed Zoe Quinn and wrote about her experiences with the movement and highlighted the attacks on other women5. We saw coverage from other publishers, such as the Mirror6, Forbes7, the Telegraph8 and the Washington Post9. All mainstream media publications followed a similar approach to the Guardian, stating what had happened, what was said and to who, though Forbes, The Washington Post and the Mirror all spoke about the message that GamerGate was supposed to represent: an argument about ethics in video game journalism. Whilst the Washington Post article reports that the misogynists and harassers were a vocal minority and the Forbes article draws attention to the message of “gamers being unhappy and wanting something better” and the Mirror alleges that there are problems in video game journalism and the arguments are valid, the overall, perhaps positive message of GamerGate was inevitably drowned out by trolls and misogynists.

While similar, the coverage of GamerGate from the video game media organisations featured some stark differences. Gaming media was very obviously trying to show that they were not taking sides, with media outlets staying silent on the whole situation until it really started to spiral out of control. Large publishers such as IGN and The Escapist published responses to GamerGate, as well as coverage of the events, as they were a part of the argument concerning the questionable ethics in video game journalism. Arguably the best response to the GamerGate controversy came from The Escapist10 where they did not draw attention to the harassment and stuck to the original message of video game journalism ethics. The Escapist talks about the video game industry from a cultural standpoint, providing a detailed breakdown of where the industry was and why it worked the way it did, as well as what gamer culture truly means. It then moved on to video game journalism, talking about the difficulties in the industry and how the internet has made it difficult to maintain standards in journalism. They then actively apologised, stating that their editor-in-chief, Greg Tito, reviewed the facts that they had and realised that they had been imperfect in maintaining their own ethical standards. Not once did the Escapist join the discussion about the harassment or take sides, they didn’t even directly talk about GamerGate; they just tackled the original problem head on, apologised for any malpractice on their part and as such avoided a lot of potential fallout from either side. IGN also posted a response to the GamerGate allegations11, though they focussed on the harassment of the movement and the problems with that, though they focussed on stating their disapproval of harassment in general as opposed to reporting what had gone on exactly, stating that the specifics of the harassment had already been widely reported by other publications.

The coverage of the events during the GamerGate controversy still looked at the harassment of women, much like the mainstream media did, but also offered a very different outlook. The Escapist interviewed GamerGate supporters and other gamers involved in the controversy. They took to the community and asked their opinions, getting a more real perspective on what was going on12 as opposed to the coverage offered by the mainstream media outlets that took the massive issue of harassment and ran stories on it, where we got a more grounded coverage from The Escapist. This is perhaps due to the sources available; mainstream media organisations do not have the communities that a specialised online publication may have. Online video game media outlets like The Escapist use their websites and forums to cultivate a community and can easily reach out to gamers when something like this comes into the light.

Kotaku’s coverage13 was more in line with the mainstream media, focussing on the harassment side of it, however they also covered the details as to how GamerGate was born and what it was supposed to mean. The Kotaku coverage shared the message of the mainstream media, that these women were being harassed and it was unacceptable, looking at major figures caught up in the controversy such as Felicia Day14 and Brianna Wu, however there is also attention shown to the movement as a whole, expressing the view that the GamerGate handle has been too strongly tied to harassment and misogyny to recover and be the positive thing that some of its followers want it to be15; a watchdog on ethics in video game journalism. This approach may be a response to the GamerGate official subreddit being named “KotakuInAction” by the GamerGate community. The reason for this name is not becaue the subreddit has anything to do with the media outlet, it is a way for the GamerGate community to mock and poke fun at Kotaku for being, in their opinion, a terrible outlet for games journalism. (Reddit, 2014)

Overall, I feel that the coverage of the GamerGate controversy was very similar across mainstream media and specialist video game journalism outlets. It is interesting to observe the different approaches to a very sensitive topic by different journalism outlets, both ones affected and unaffected by it. The incredible harassment aspect caused it to be elevated into the public eye and into the pages of mainstream media outlets, however the subtle details and grounded “people” view was kept to the specialist video game media publications. I do not feel that the roots of harassment on the internet will disappear in the near future and this will not be the last time a story like this breaches mainstream media due to the nature of the internet; the protection that anonymity provides, as well as the feelings of zero-accountability, means that the problem will not be solved in the near future and points to a more deep-rooted problem in modern society. The internet is not a bad thing in itself, for being the platform hosting such harassment, but the issue is more on how we, as humans, use it.

Media articles used:

















Briggs, M 2010, ‘Advanced blogging’, in Journalismnext: a practical guide to digital reporting and publishing, CQ Press, Washington, DC, pp. 40-67


Cohen, E.L., Atwell Seate, A., Anderson, S.M. & Tindage, M.F. 2015, Sport Fans and Sci-Fi Fanatics: The Social Stigma of Popular Media Fandom, Psychology of Popular Media Culture.

Kowert, R., Festl, R, Quandt, T., Unpopular, Overweight, and Socially Inept: Reconsidering the Stereotype of Online Gamers, Cyberpsychology, Behaviour, and Social Networking.

Massanari, A. 2015. #Gamergate and The Fappening: How Reddit’s algorithm, governance, and culture support toxic technocultures, University of Illinois at Chicago

Mortensen, T.E. 2016. Anger, Fear, and Games: The Long Event of #GamerGate, University of Copenhagen

Nah, S., Yamamoto, M., Chung, D.S. & Zuercher, R. 2015, “Modeling the Adoption and Use of Citizen Journalism by Online Newspapers”, Journalism and Mass Communication Quarterly, vol. 92, no. 2, pp. 399-420.

Reddit, 2014. Sorry if this is a silly question, but what does ‘KotakuInAction’ mean? Accessed 04/01/2016

Robinson, S. 2006, Journalism and the internet, New Media and Society.

Poland, B. (2016). Haters: Harassment, Abuse, and Violence Online. Lincoln: University of Nebraska Press.

Game of the Week – 23/01/2016

I may or may not have missed the past two weeks due to some personal issues. However, we’re back on track now and ready to write up another Game of the Week! So, what is the game of the week this time?

Our Game of the Week this week is Tom Clancy’s The Division.


Level 30, full 256. This is actually my 2nd character after I didn’t like the appearance of my last one.

This is a game that I have a strange relationship with. I enjoyed the game at launch and played a lot with one of my best friends. However, patches 1.1, 1.2 and 1.3 pushed me well away from the game. I didn’t touch it for months as the enjoyment was sucked out of it. I honestly hated the game. However, patch 1.4 came out and fixed a lot of things wrong with the game, then 1.5 came out and breathed new life into the game with Survival. Now, with patch 1.6 on the horizon, I have been revisiting it and farming up my builds for the impending Last Stand DLC.

I’ve been farming up gear, killing named bosses for named weapons, and putting together builds with what we know is coming in 1.6. I have decided to have an Alphabridge dps build, a Frontline tank build and, my personal favourite, a Reclaimer/Tactician’s support build with the Caduceus and Historian. It took me about 10 runs total, but I finally got the Caduceus. I still need to buy the Historian from the vendor.


This is what my 1.5 build looks like at the moment. I mostly do group content as a support

I’ve been enjoying the game over the past week, having played a lot of it and watching some Twitch streamers in between the CS:GO ELeague Majors. It’s a compelling game, though it can be a bit repetitive. I think I will probably take a break from the game over the next week, avoid burning myself out on it before 1.6 comes out, whenever it drops.

CS:GO ELeague Major group stage ends

The Counter Strike: Global Offensive ELeague Major group stages came to a close yesterday after some incredibly tense matches.

Quarter finals will start tomorrow at 10am Eastern / 3pm GMT, all streamed on the ELeague Twitch channel, where Na’Vi will face Astralis to kick off the show. If the group stage is anything to go by, we’ve got a superb weekend of Counter Strike ahead of us!

The group stages themselves saw some excellent Counter Strike being played and featured many upsets! Both G2 Esports and EnVyUs fell in the group stages, with rumours of a shuffle in the works for both French rosters. I feel this shuffle is needed as we saw some excellent play by some members of the French rosters, such as Shox and KennyS who really delivered some great plays over the group stage matches, and I feel those players that really showed up deserved to make it past the group stages. Optic Gaming had a tough run in the group stages too and were knocked out after facing a tough draw without an answer to such opposition.

The results of the group stage is as follows:


Screen-capped while I was having internet issues. Twitch TV buffering for authenticity!

Some teams, despite scores, did not seem to play at their peak during the group stage., despite going 3-0, felt good, but not that high level we’re used to seeing from them, and North, formerly the Team Dignitas roster and certainly a team we expect to see high level play from, only scraped through the group stages 3-2.

Personally, I’m looking forward to the quarter finals as the group stages were so close. With the increased stakes as the teams get closer and closer to that $500,000 first place prize, I am hoping that the quarter finalists will up their game and deliver some terrific Counter Strike over the weekend. Bring on the finals!

Game of the Week – 02/01/2016

First game of the week for the new year. A new year is a great time for new games and experimentation. It’s a time for new horizons, especially one essay deadline down, though there is still one to go in the upcoming week. So, with all of that I am happy to say that very little has actually changed. My Game of the Week this week was Fallout New Vegas. It’s totally new, I swear!

As usual, I am running a decent number of mods, as is expected with any Bethesda RPG these days, with an emphasis on making it look a bit nicer. Honestly, how I modded New Vegas was I went to the Nexus, sorted all mods by number of times downloaded and downloaded all of the most downloaded mods, with some intelligent filtering to avoid compatibility issues and avoiding all porn mods. There are a lot of porn mods. A lot of porn mods…


A shot of my mods used. This isn’t all of them, as usual, but it is a healthy portion

What I have come to realise about Fallout New Vegas is that it’s an amazing game. I honestly love it. The characters are well written, the plot is decent and sufficiently non-snowflakey, the factions are all assholes and the ambiance suitably gives that wasteland feel. One of the mods that I downloaded definitely contributes to the feel of a fuller, more populated wasteland; A World of Pain (or AWOP) adds a whole bunch of extra locations to the Mojave, fully populated with NPCs and featuring custom quests that take you through a lot of these custom areas.


AWOP is a wonderful mod that adds a whole bunch of extra locations. Look how populated the area around Goodsprings is!

The way I play through any RPG is I come up with a story for my character. My Courier in this play through is an NCR agent, working as a spy. Thus, when I met with Vulpes in Nipton I immediately attacked him as he is the leader of the Frumentarii, Caesar’s intelligence network. I love Vulpes, I think he’s one of the best NPCs and Jason Spisak’s voice acting is on point for him. However, my character is an NCR spy. He is literally her polar opposite, so naturally she saw a target, saw an opportunity and took it. I’m level 40 or so, so the fight wasn’t too difficult. This is a bi-product of AWOP, though combined with my level cap being 95 due to my settings in Project Nevada, another fantastic mod, I still have a long way to go. I still have the DLCs to play through, so I am really looking forward to that, and have yet to get to Novac, but so far I am really enjoying this play through.

Fallout New Vegas definitely deserves Game of the Week. It’s easily one of my favourite games of all time and I love it every time I play it. Best £3.75 I spent in a Steam sale!

Game of the Week – 26/12/2016

It’s the last week of 2016. What game will take the last Game of the Week spot for 2016?

At the start of the week I thought that my game of the week for this week would be another MMO, following the falling out I had with Star Wars: The Old Republic and my ideas for new horizons. I am honestly surprised to be saying that my game of the week this week is Fallout 4. I have taken to Fallout 4 once more as I wanted to not be a terrible human being and side with anyone who isn’t the Institute. I have a decent number of mods installed, because Bethesda games are best experienced with mods!


I don’t even have that many mods installed, compared to some.

To that end I have decided to take up the Minuteman cause, joining Preston in making the Minutemen great again. I am running a whole bunch of mods, but the one that makes the Minutemen bearable is the We Are The Minutemen mod, which makes radiant quests pop up less often and buffs the Minutemen NPCs so they aren’t completely useless level 1s with terrible gear; they actually turn up with heavy weapons and power armour if you’re high level as they level with you.


Elizabeth is a fully decked out General for the Minutemen. Dressing the part!

I have definitely enjoyed myself in Fallout 4 this week. I think I’ve played almost 2 days (48 hours!) over the past week, which tells you just how much I have been playing this game since Christmas celebrations finished. I’m mostly using projectile weapons, because I’ve never really understood what’s so great about energy weapons, combined with ludicrous stealth capabilities. I carry enough guns so that if I get discovered then it’s not too much of a problem, but honestly my problems are better solved from the shadows than in a straight up firefight. I think I will probably end up siding with the Railroad in the end, with the Minutemen as a side thing, because I just prefer the way the Railroad operates. However, I am curious to see how a Minutemen ending would turn out, so maybe I will leave a save game before fully committing to either.

With two essay deadlines coming up in the next two weeks, we’ll see which games steal the Game of the Week spot next. I will never have a Game of the Week twice in a row, so if I end up playing Fallout 4 a whole bunch next week too, then I will name the 2nd most played game as Game of the Week with a brief mention of Fallout 4. I think that’s how I’d like to do this.